SoCal Reel: Creative Director & Producer

Project Type: Internal Reel / Architectural Visualization Year: 2025

As Creative Director and Producer, I led the complete vision and execution of this cinematic reel, developed to elevate a high-end real estate project through emotional storytelling, pacing, and immersive 3D visuals.

I was responsible for:

• Creative Direction: Defined the narrative flow, visual tone, and overall aesthetic from concept to final cut.

• Production Management: Coordinated the full pipeline including modeling, animation, lighting, and post-production.

• Team Leadership: Directed a remote team of 3D artists and editors and photographers, ensuring alignment with creative vision and deadlines.

• Sound & Mood Supervision: Selected the soundtrack and supervised editing to ensure emotional cohesion and brand consistency.

This reel was crafted as an internal sales and marketing centerpiece.